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id="article-body" class="row " section="article-body" data-component="trackCWV"> The creator of Candy Crush Saga has laid legal claim to the words 'candy' and 'saga' as pertains to gaming, and is going after other games.
(Credit: King.com) It's fairly normal for developers to trademark the titles of their games to keep confusion down and casino slots brand recognition up. What's less common is trademarking individual words — and then going after titles that have the temerity to use any of those words.

However, that's what Candy Crush Saga (and ) developer King.com is up to.

The company was recently awarded a trademark on the word 'candy' from the US Patent and Trademark Office (USPTO).

According to King.com, though, it only wished to prevent games that copied its gameplay as well as using similar naming conventions. It ,

We have trademarked the word 'candy' in the EU, Casino Slots as our IP is constantly being infringed and we have to enforce our rights and Casino Slots to protect our players from confusion.